The Outformat blog

Make Shorts that work for your business.

Learn which formats win in your niche, how to plan a month of Shorts and how to post them without filming yourself.

A Creator Pool card splits Shorts Feed ad revenue into a music share and the creator pool, with a blue bar for the 45% you keep

how-to guides

YouTube Shorts monetization: what Shorts pay and when

Learn how YouTube Shorts monetization works: the YPP thresholds, the Creator Pool, the 45% share, YouTube's own payout math and the February 2027 changes.

Nov 3, 20269 min read

A phone plays a Short above a 3 minute timeline, with the 15 to 30 second stretch lit in blue

how-to guides

Learn how long a YouTube Short should be for your business

YouTube lets you post Shorts up to 3 minutes. See the lengths 107 winning local business formats use, then plan a 15, 30 or 60 second Short.

Oct 23, 20265 min read

A bar chart of Shorts views where one bar towers 3x over the channel's usual line

video marketing

Learn what makes a YouTube Short go viral from 35,066 local business Shorts

We read 35,066 Shorts from 15 local business niches and kept the 1,532 that beat their own channel 3x. See the habits they share and test your own Shorts the same way.

Oct 16, 20265 min read

A phone screen building a Short from a business photo, a caption and a price, frame by frame

how-to guides

Make YouTube Shorts for your business without filming yourself

Make Shorts for your business from your photos, your facts and a format that already wins. Follow 7 steps, from the format to the vertical export, with no camera work.

Oct 16, 20264 min read

Three phone screens showing a silent close-up, a before and after reveal and a numbered tips Short

shorts ideas

Try these 12 YouTube Shorts ideas for your small business

Pick from 12 Shorts formats that beat their own channel's views in 15 local business niches. See the real Short behind each idea and copy the format for your business.

Oct 16, 20267 min read

Outformat

See what goes viral in your niche.

Paste your website or your Google Maps link. You see the real Shorts winning in your niche, then we make your own videos from those formats.